给忙碌者的传送门：
建议泛读 Basecamp 的两篇文章 #1, #2
如果对胃口的话，可以进一步读一下 Shape up, Remote 两篇
劳动节前 Basecamp 出了不小的瓜，中文的资讯及讨论
- 《瞎扯淡 最近 Basecamp 的瓜有人在吃么？》https://ruby-china.org/topics/41198
- 《三分之一的 Basecamp 员工今天选择拿钱走人了》https://www.v2ex.com/t/774518
外媒报道
- Basecamp implodes as employees flee company, including senior staff: https://www.theverge.com/2021/4/30/22412714/basecamp-employees-memo-policy-hansson-fried-controversy
Basecamp 的声音
- Changes at Basecamp (Jason CEO. 4.26):
- Let it all out (大名鼎鼎的 DHH, Ruby on Rails 创作者, 4.28)
简单讲就是 Basecamp 禁止内部讨论政治等政策，引发了一系列动荡（1/3 员工辞职，包括 Head of Marketing / Customer Support / Product Design，详细见 The Verge 报道里的 Twitter 引文）
Basecamp（很多人知道的名字是 37signals）主要产品（也是叫 Basecamp）是一个项管产品：
远程工作的倡导者（早在 Covid-19 之前），Remote 一书还进过纽约时报的畅销榜 https://basecamp.com/books/remote
此外 Basecamp 对产品 & 项目管理也有一些广为流传的文章 Shape Up，以前的一段书摘：
Basecamp 一篇产品方法论
Shape Up: Stop Running in Circles and Ship Work that Matters
很多创业团队，在产品和工程上没有区分度的，作为项目 Owner 必须端到端来思考并推动事情。全文很多金句，仅列举一些
1. 面向 Release 做需求拆分
2. 基于事的 Scope 做组织规划，不是基于人
3. 分配项目，不是分配任务
4. 定期 HouseKeeping，清理技术债务 / Issues
抛去吃瓜，站在个人立场（基层打杂工 + 项管类 SaaS Builder + Basecamp fans），总结一些值得关注的点：
- 60 人的团队（已经算不上 Startup 了，20多年了）集中离职 1/3，整个团队 & 产品业务怎么维系，包括应对这种「政治正确」风波的危机管理
- Changes at Basecamp 文章的几点，有几个“改变”不符国情不去关注（比如成立 DEI 这些），有几个点想表达的是做产品或者说做决策的 Common Sense，摘抄如下：
4. No more lingering or dwelling on past decisions. We’ve become a bit too precious with decision making over the last few years. Either by wallowing in indecisiveness, worrying ourselves into overthinking things, taking on a defensive posture and assuming the worst outcome is the likely outcome, putting too much energy into something that only needed a quick fix, inadvertently derailing projects when casual suggestions are taken as essential imperatives, or rehashing decisions in different forums or mediums.
6. No forgetting what we do here. We make project management, team communication, and email software. We are not a social impact company. Our impact is contained to what we do and how we do it. We write business books, blog a ton, speak regularly, we open source software, we give back an inordinate amount to our industry given our size. And we’re damn proud of it. Our work, plus that kind of giving, should occupy our full attention. We don’t have to solve deep social problems, chime in publicly whenever the world requests our opinion on the major issues of the day, or get behind one movement or another with time or treasure…
opinionated software
Some people argue software should be agnostic. They say software should always be as flexible as possible.
… The best software has a vision. The best software takes sides. Decide what your vision is and run with it.
… Our apps have followed a similar path. They don’t try to be all things to all people. They have an attitude. They seek out customers who are actually partners.
摘自「产品沉思录 ProductThinking」
- 拥有一个观点，比充分的营销预算更有效
- 今天商业的目标，不是卖给每一个需要你所拥有的东西的人；目标是卖给与你有相同意见的人——那些相信你所相信的人
- 优秀的产品没有硬伤，伟大的产品总是缺点明显